It is said that in today’s fast moving world, it is easy for individuals to give you their money compared to them giving you their time. With this mind, it is not hard to come to hear that certain seminar had a low turnout. One might take the assumption, that probably the interest is not there. In contrast, the factor that failed to be actualized during the marketing of the seminar is rather was its intention. What this ends up to is that both the money and time put into the seminar marketing will not be recuperated.
When it comes to seminar marketing, getting the time right might just prove to be either your success or downfall. Most of the seminars that did not get the acceptable attendance it is usually down to timing. Let us take this form of example, suppose a short seminar was set to happen in April. The seminar marketers prepare letters that are well documented and are sent to the attendees’ twelves week before the event. As a rule of thumb, it is stated that the short the seminar, the shorter the announcement period should be since the seminar is short. From this then, the convenient time for sending the letters should be two to four weeks to the event itself.
The timing is just right but have the correct attendees been served with the letters of invitation? Conducting a research into the correct target list is important. Let us say that the seminar will be about networking within the field of technology. The seminar topic is on point and so are mailing packages, however software developers instead of network administrators end up getting the mails. With no doubt, the attendance rate will be poor. Hard enough mechanisms being put into place to get the right target for the mailing list, the seminar would not have been disastrous.
Marketing partners are often not considered as a way of getting more attendees. By bringing another partner in marketing a seminar, both parties can pool their resources together. The pooled resources results to an increase to the mailing list which in turns means a high attendance. In order that the event may seem more relevant to the attendees, having a list of presenters makes this possible.
The matters of payments by seminar marketers is not considered as they opt for not payment at all. Since the event has not payment to be done, the seriousness of the event tends to be taken lightly. Through a registration payment, attendees whom are serious tend to end up attending. As a return back, value is expected to be gained by the ones whom end up making the payments. Should the seminar be able to deliver on its stated value, then one is able to build a reputation on which people can rely on. In spite of this, free seminar can be as successful as well. Provided that the factors of seminar marketing are adhered to then one is less likely to fail.