A slogan is not just a few words which people can sing together at rallies. It is truly the central part of the campaign. After many years people can still remember the slogan. Each candidate’s slogan is totally different from the slogan of the rest. For instance, the slogans of Hillary Clinton and Donald Trump were theoretically differing. The following are the things that make political slogan wonderful.
Emotionality is one of the essential things. Every slogan without the ability to raise emotion does not make sense. The emotion behind the slogan that Hillary made “The glass ceiling” was basically for giving hope to people. The slogan that Donald came up with “the past was a better time” was mainly for discouraging people.
The second component is two well-built emotions. You need to consider two main choices when writing a slogan and you have to think about the part you want to appeal to.
There are historical slogans that were used by the first presidents. One of the slogans that were in use was that of Abraham Lincoln that was so powerful during his time as the slavery was high that was saying, Don’t change horses in midstream’ and was reelected. The slogan from the Eisenhower was easy to notice, emotional and was also catch as it goes like this, “I like lke” that makes him to have more followers during his campaigns. In addition, there was a slogan that was from Ronald Reagan in 1980 that was used during his campaign that said Let’s make America Great Again’ and it was emotional and easy to remember.
You need to ensure that the slogan that you choose can be noticeable, also show some emotions and finally must be catchy. It is always essential that you be honest in your slogan choice as you have to choose the one that will make it possible for your team to relate as that is significant.
The slogans are so many and it is always essential that you get to look at those that will work appropriately. There is a slogan that says that they were able to serve their own country and it is the right time that they should serve you. It is also significant that you get to note that Donald Trump used a unique slogan during his campaign to those that claimed he was not a politician where he used to say A fresh face for a fresh start.’
The third slogan was from those leaders that believed on themselves and they could say It is a season for a seasoned leader.’ As you identify the right slogan that you can get to use it is always essential that you use the one that will be more applicable to you as you some of the slogans used for political arena seems complicated like that used by Abe Lincoln.