Identifying the digital marketing strategies that can work for your startup or small business can feel like putting the cart before the horse. Stats indicate that 99.7% of the small businesses will have less than 500 employees and the median income for owners of such companies is $59000 which means that they are not exactly wealthy. Digital marketing is vital for the growth of a small business where 75% of small business owners have indicated that internet marketing is an effective way to attract new customers. 71% of small business owners also choose to handle marketing in their firm rather than outsourcing and it is thus vital to access your own digital marketing solutions and also learn to use them.
Google Analytics will not only be the cornerstone for your marketing campaigns, but it is also the cornerstone for the entire internet. There are 71,618 Google searches done in every second, and this highlights the role of Google analytics in digital marketing. In digital marketing, guesswork costs actual money, but you do not have to use guesswork since Google Analytics help you determine when, where and what the internet users are looking for.
Your digital marketing strategies will be successful, but only when they are actionable, measurable and also repeatable. It isnt a secret that the use of social media will be beneficial for your social media marketing, and you need to find means to automate the social media posts. Buffer is a social media app that integrates with Google Analytics and using it is the first step towards having a custom-made digital marketing dashboard for your marketing campaigns.
It is impossible to overstate the value of inbound marketing and content marketing in the modern digital economy where social shares will provide quick bumps of addictive traffic surges, but SEO and SEM play the long game. SEMRush is the best tool for determining how your keywords are performing, and they also offer powerful analytics tools such as domain ranking to learn your SERP ranking.
Humans are considered visual creatures, and when you are looking to make actual sales, you will need to find high-quality graphics. The free photo libraries such as Unsplash will be helpful for the small business owners which makes it possible to come up with blog posts, landing pages and even social media content that matches the large corporations or pros.
The best part of digital marketing is that companies dont have to recreate the wheel every time they launch a new marketing campaign. One will have the chance to monitor the competition and also borrow some insights using SpyFu. If you are looking for assistance with digital marketing campaigns, check out this company.